▨ THE EFFECTIVE HOMEPAGE™

Finally, an effective homepage that converts.

When the right buyer lands, gets it, and acts on the next step. That happens when the positioning, the design, and the page experience are made to fit as one.

Here's what you get

The same person does all four parts, so the strategy makes it all the way to the live page without getting watered down in a handoff.

▨ WEEK 1

Your positioning

First we settle who you're for, the one problem you solve, and why a buyer chooses you over the alternatives they're weighing. Every decision after this points back to it, which is why it comes first and why you approve it before anything else begins.

▨ WEEK 2

The homepage copy

Then the positioning becomes the actual page: a headline that lands, the reason to pick you, the objections answered in order. It reads in your buyer's language, not ours, so a stranger understands you without needing a demo or a call to begin with.

▨ WEEK 2

The homepage copy

Then the positioning becomes the actual page: a headline that lands, the reason to pick you, the objections answered in order. It reads in your buyer's language, not ours, so a stranger understands you without needing a demo or a call to begin with.

▨ WEEKS 3-4

The page design

Then it gets designed to match, using the brand you already have. An effective homepage doesn't need a rebrand, it needs your existing identity used well, so the page feels unmistakably like you and a serious buyer takes it seriously.

▨ WEEK 4

The live site

Then we'll push it live in Webflow or Framer, fast & mobile responsive, and set up so your team can update it later without a developer. If you host elsewhere, you can get the finished Figma files to build it yourself.

▨ WEEK 4

The live site

Then we'll push it live in Webflow or Framer, fast & mobile responsive, and set up so your team can update it later without a developer. If you host elsewhere, you can get the finished Figma files to build it yourself.

What you invest 💸

FYI: I work on ONE project at a time, so it gets my full attention instead of a slot in a queue.

The Effective Homepage™
Covers all four parts: the positioning, the copywriting, the design, and the built site handed to you live, after 4 weeks.
INTRODUCTORY OFFER! • Valid until 08/15/2026
$5,000
one-time • flat-rate
✅ This is for you if:
You've raised or you're revenue-funded, and the product is already tangible.
You sell something complex a buyer has to trust before they buy.
Your current site undersells what you've actually built.
❌ NOT yet if:
You're pre-product or still hunting for traction.  
You want a quick visual refresh, not the positioning underneath.  
You need ongoing marketing, not just one page done right.
Book A Call
● Discuss 1-1 with Gurjinder

See the Difference: Before / After

Same companies, same products. The only things changed are the positioning & homepage.

BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER

▨ QUESTIONS I GET ALL THE TIME

Can't I just do this with AI?

You can generate a page in minutes. You can't generate the bet underneath it. Positioning decides who you attract and who you repel, and it compounds once it's live. AI gives you something fluent, average, and built from how everyone else already talks. If the bet is wrong, you don't catch it in an edit. You catch it in the deals that never came in. The generating was never the hard part. Deciding right is.

What will I walk away with?

The positioning, the copy doc, the Figma file, and the live site in Webflow or Framer, with edit access.

What if my positioning is already solid?

Then we move faster and spend the time on design and build. I'll tell you on the first call where the actual problem lies, and why you may not have an effective homepage just yet.

How much of my time will it take?

About 2-4 hours across four weeks. A form, two calls, two approvals. The majority of the work is pretty much handled by me, in a Done-For-You method.

Do you work with my team or developer?

Yes. I can build the whole thing, or hand Figma design files and positioning to your team for implementation.

Who will I be working with?

Me (Gurjinder) and my positioning copywriter that I work closely with. You get a specialist on the words and a specialist on the design and build, kept in sync by one person. You deal with me the whole way.

How much does it cost?

$5,000, fixed, known before we start.

The Wall of Love

"You crushed it! The Sudan Hoops Virtual Summit would not have been the same without you."
Nassir Criss
Operator & Investor
"Gurjinder is often the key to success in my creative projects and moreover, he's simply a joy to work with – very easygoing and reliable."
Kim Ann King
B2B Marketing Strategist & Author
"Starting a new business can feel overwhelming, especially when you’re also trying to “sell yourself.” Gurjinder met that moment with warmth, clarity, and a grounded process."
Jesse B. Rauch
Co-Founder & COO @ week nights
"Working with Gurjinder was one of those right-place, right-time moments. He helped me create a marketing piece in a fraction of the time it would've taken alone."
Jonathan B. Strong
Founder @ Spotlight Podcasting
"Gurjinder is one of the best designers I've ever worked with. He molds his designs to fit your vision, and creates from the brief, not from his own style."
Ari Savitsky
CEO @ Social Alchemy
"Gurjinder was an integral design partner in our early stages when we relied on self-made designs. He cared about our success and worked closely with us evolve our brand and website."
Rylan Montoya
Co-Founder & Chief Content Officer @ Dumbclub
"I came into a workshop with Gurjinder convinced I needed a new website for my Kintsugi etsy shop. After talking through my journey and process, he helped me realize that wasn't the real problem..."
Sara Lambert
Founder & Artist

▨ Currently booking for August 2026

Ready for a homepage that actually works?

Tell me what you're building and who you're selling to. If an effective homepage is the right move, we start. If it isn't, I'll tell you that before we meet.