▨ Hey, it's Gurjinder singh
FreelanceBrand Designer for B2B software that's hard to explain.
Gurjinder works with technical companies where the product takes some explaining. We get the story straight first, then turn it into a brand, website, and sales materials that all say the same thing.
Companies that I'm proudest to have worked with across fintech, crypto, AI/ML, and SaaS.
▨ How i work
Every project starts with positioning, before we open any design tool.
A 90-minute working session to get clear on who you're really talking to and what actually makes you different. That upfront hour is what makes everything after it line up.
Positioning & Messaging Workshops
This is where every engagement begins. We lock in on who you are, who needs to know about you, how you will reach them, and why consumers should care in the first place.
Brand Identity
Logo, typography, color, illustration, photography, product look & feel, etc. We're building the foundation that displays why consumers should trust you, and the package that your whole marketing execution is backed by.
Responsive Web Design
Messaging, copywriting, design, and Webflow or Framer build. I like to handle it from start to finish.
Pitch Decks, eBooks, & Sales Collateral
Anything that comes under the marketing umbrella, I have created. All the materials that go in front of investors and buyers.
Branded, Design Systems
Repeatable systems for brand and product, so the work scales and holds up after I'm gone.
Handoff & Documentation
I'm collecting and organizing the appropriate files, guidelines, and templates for every engagement, so your team isn't dependent on me to keep it running.
▨ work & Projects
The Wall of Love
▨ How to work with me
Every engagement is built around one idea: coherence.
Each touchpoint a buyer sees should virtually tell the same, consistent story.
Brand-Wide Touchpoint Audit
I'll go through every surface a buyer sees: your site, deck, sales materials, socials and show you exactly where the brand is "breaking", and what to fix first.
Brand Glow-Up
Positioning workshop first, then the identity, website, and collateral rebuilt around it.
This is the one thing that changes how credible you look in any room.
Fractional Design Partner
Need somebody to parachute in, and get embedded into your Marketing design team?
Gurjinder has 7+ years of combined experience across in-house and agency consulting.
▨ Name Pronounced: gUUr-jin-der
it means "one who finds strength through God"
I'm a Freelance Brand Designer for regulated, trust-dependent industries.
Recently, at Coinbound (the most award-winning Web3 marketing agency), I've led branding for 20+ client accounts. That includes positioning workshops, brand identity, web design, design systems, and complete no-code website builds.
Most of my clients sell sophisticated technologies to a skeptical buyer. My job is to make the brand carry that weight, so the company looks as credible as it actually is.
▨ Infographics for linkedin
Everything You Can Learn About Brand Identity Design
Take a look at short visual breakdowns of brand and positioning work I share on LinkedIn. The method: in public. This is the same thinking and frameworks that I bring to client projects.
▨ Visit my substack
▨ Good to know faqs
Me, Gurjinder. And when a project needs illustration, motion, or developer work at volume, I bring in specialists and direct them, so the work stays consistent and you have one point of contact (me again).
Always with a positioning session. Before any design, we get clear on who your brand and product are for, and what you're trying to say. That hour is what makes the rest of our work aligned.
An audit is one week. A full Brand Glow-Up usually runs more than four weeks, depending on scope. Fractional work is month to month, with an agreed-upon number of weekly hours.
Less than a bad rebrand ends up costing you, more than a Fiverr template. I know that's not the number you were after. Truth is it depends on scope, and I'd rather not quote you something that turns out wrong. The audit is a fixed price and the easiest way in. After that you get a real number, not a range.
Usually not. More often the pieces are fine and just aren't lined up, which is a smaller job than starting from scratch. The audit tells us which one you're looking at, a tune-up or a rebuild. And I'll be straight with you either way, even if the answer is that you don't need me yet.
Yes, and it's often the best setup. I can lead the work or slot into what your team's already running, directing where that helps and building where it's needed. I work remotely by default. If you're a NYC company, I'm local and can swing by the office during the engagement ;)
▨ booking for August 2026
There's a version of your homepage that actually works. You probably haven't built it yet.
I've put exactly how into one offering: The Effective Homepage. Positioning, design, and build, done as one.
