▨ Work & Projects
The Wall of Love







▨ How to work with me
Every engagement is built around one idea: coherence.
Each touchpoint a buyer sees should virtually tell the same, consistent story.

Brand-Wide Touchpoint Audit
I'll go through every surface a buyer sees: your site, deck, sales materials, socials and show you exactly where the brand is "breaking", and what to fix first.

Brand Glow-Up
Positioning workshop first, then the identity, website, and collateral rebuilt around it.
This is the one thing that changes how credible you look in any room.

Fractional Design Partner
Need somebody to parachute in, and get embedded into your Marketing design team?
Gurjinder has 7+ years of combined experience across in-house and agency consulting.
▨ Good to know faqs
Me, Gurjinder. And when a project needs illustration, motion, or developer work at volume, I bring in specialists and direct them, so the work stays consistent and you have one point of contact (me again).
Always with a positioning session. Before any design, we get clear on who your brand and product are for, and what you're trying to say. That hour is what makes the rest of our work aligned.
An audit is one week. A full Brand Glow-Up usually runs more than four weeks, depending on scope. Fractional work is month to month, with an agreed-upon number of weekly hours.
Less than a bad rebrand ends up costing you, more than a Fiverr template. I know that's not the number you were after. Truth is it depends on scope, and I'd rather not quote you something that turns out wrong. The audit is a fixed price and the easiest way in. After that you get a real number, not a range.
Usually not. More often the pieces are fine and just aren't lined up, which is a smaller job than starting from scratch. The audit tells us which one you're looking at, a tune-up or a rebuild. And I'll be straight with you either way, even if the answer is that you don't need me yet.
Yes, and it's often the best setup. I can lead the work or slot into what your team's already running, directing where that helps and building where it's needed. I work remotely by default. If you're a NYC company, I'm local and can swing by the office during the engagement ;)